THE SMARTer SCREEN

the psychology of consumer experiences

MONDAY | MAY 13 2019 | TLV‏

Days
Hours
Minutes
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about the event

Oracle in partnership with Socialize are bringing together  innovative thinkers to discuss the next megatrends in cutomer experiance, digital transformation and predictive everything. Together will layout how executives can prepare today in order to be ahead of the competition tomorrow. 

who should apply?

Founders or key employees of online companies or thought leaders in growing companies that are working on game changing ideas in the most innovative technologies.

Location: Talkhouse | TLV Port
5/5
Influencers Speakers
5/5
Refreshments and Cocktails
5/5

Keynote Speaker: shlomo benarzi

“The Smarter Screen”, a book written by Prof. Benarzi, a behavioral economist combining the insights of psychology and economics to solve big societal problems. He works on creating digital nudges that leverage technology to achieve massive scale and help millions make better financial decisions.  Prof Ben Arzi has received a Ph.D. from Cornell University’s Johnson Graduate School of Management, and is am currently a professor and co-founder of the Behavioral Decision-Making Group at UCLA Anderson School of Management. 

ABOUT THE TALK - THE SMARTER SCREEN: THE psychology OF CUSTOMER EXPERIENCE. SUPRISING WAYS TO INFLUENCE AND IMPROVE ONLINE BEHAVIOR

Prof. Benartzi will give us precise insights about the relationship between what we see on the screen, what we think, and what we choose. This talk is a real eye-opener. It describes how we really function in a screen-based society, and how the digital world is changing our thinking about ourselves and others.

agenda & schedule

16:00-17:30

REGISTRATION, Refreshments & Cocktails

17:30-17:40

SHMULIK HAUZER, Customer experience, country manager, oracle

17:40-17:50

Ronen Ehrenreich, Senior Solution Engineer, Oracle: customer Intelligent Platform - A new approach for digital marketing

17:50-18:10

SCALE UP - FIRE SIDE CHAT WITH Ron Karidi, CO-FOUNDER & CTO, SparkBeyond

18:10-18:20

KEREN LITANI, fOUNDER & CHAIR, sOCIALIZE - the technology of storytelling

18:20-19:20

PROF. Shlomo Benarzi: The Smarter Screen

19:20-19:40

sweet closing

register

100 seats only! Giving the limited number of seats it's important to secure your place by registering in advance.

speakers

& HOSTS

Shmuel Hauzer
Shmuel Hauzer
Customer Experience, Israel Country Leader, Oracle
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A sales director with 15+ years of proven ability to lead high impact cross functional sales teams and technical teams.
Keren Litani
Keren Litani
Founder & Chair, Socialize
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The founder of Socialize Salon, where top experts across industries gather to share knowledge and insight about business & technology. Ms. Litani believes the old world of conferences can be transformed into a platform for true value creation and mutually beneficial exchanges of ideas, by combining learning with a cultural experience.
Ron Karidi
Ron Karidi
Co-Founder & CTO, SparkBeyond
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Harnessing Humanity's Collective Intelligence to Solve the World's Most Impactful Problems.
Shlomo Benarzi
Shlomo Benarzi
Professor at UCLA Anderson School of Management
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Shlomo Benartzi is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. He works on creating digital nudges that leverage technology to achieve massive scale and help millions make better financial decisions.
Orly Reuveni
Orly Reuveni
Customer Experience Account Executive at Oracle
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Over 15 years of experience, from hands-on programming to versatile experience across business, marketing, product, delivery and customer relationship.
Ronen Ehrenreich
Ronen Ehrenreich
Senior Solution Engineer at Oracle Marketing Cloud
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Ronen specializes in the space of Customer Experience, turning Digital Body Language into a high level of personalization and business insights.

Sponsors

Oracle Customer Experience Division

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