THE SMARTer SCREEN
the psychology of consumer experiences
MONDAY | MAY 13 2019 | TLV
about the event
Oracle in partnership with Socialize are bringing together innovative thinkers to discuss the next megatrends in cutomer experiance, digital transformation and predictive everything. Together will layout how executives can prepare today in order to be ahead of the competition tomorrow.
who should apply?
Founders or key employees of online companies or thought leaders in growing companies that are working on game changing ideas in the most innovative technologies.
Keynote Speaker: shlomo benarzi
“The Smarter Screen”, a book written by Prof. Benarzi, a behavioral economist combining the insights of psychology and economics to solve big societal problems. He works on creating digital nudges that leverage technology to achieve massive scale and help millions make better financial decisions. Prof Ben Arzi has received a Ph.D. from Cornell University’s Johnson Graduate School of Management, and is am currently a professor and co-founder of the Behavioral Decision-Making Group at UCLA Anderson School of Management.
ABOUT THE TALK - THE SMARTER SCREEN: THE psychology OF CUSTOMER EXPERIENCE. SUPRISING WAYS TO INFLUENCE AND IMPROVE ONLINE BEHAVIOR
Prof. Benartzi will give us precise insights about the relationship between what we see on the screen, what we think, and what we choose. This talk is a real eye-opener. It describes how we really function in a screen-based society, and how the digital world is changing our thinking about ourselves and others.
agenda & schedule
SHMULIK HAUZER, Customer experience, country manager, oracle
Ronen Ehrenreich, Senior Solution Engineer, Oracle: customer Intelligent Platform - A new approach for digital marketing
KEREN LITANI, fOUNDER & CHAIR, sOCIALIZE - the technology of storytelling
PROF. Shlomo Benarzi: The Smarter Screen
100 seats only! Giving the limited number of seats it's important to secure your place by registering in advance.
Oracle Customer Experience Division
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